Concept · 3D, UI, environment · Retail collaboration concept
Tesla × REI Camp Mode
A pop-up shop, a tent that docks to a Tesla, and the app that sells it. One concept across environment, product, and screen.
The brief
A concept collaboration between Tesla's Camp Mode and REI: the Camp Mode Camper, a tent that seals to the back of the car so the cabin's climate control runs the tent. The project covers the pop-up shop where it launches, modeled in SketchUp and rendered at dusk, the product itself, and the app and web screens for the launch offer.
The work
