Brand identity, on its own or with your site.
Logos, palettes, type, and the guide that keeps them consistent. Add any package to a website and it costs $100 to $300 less.
New businesses, solopreneurs, and side hustles.
- 1 finished logo from 2 directions
- 2 logo variations (horizontal and stacked, or icon-friendly)
- Curated color palette
- Typography pairing, primary and secondary
- Final logo files for web and print
- 2 logo directions, you pick one to finish
- 3 colour palettes
- 2 typeface pairings
Revisions. 2 rounds on the logo concept, covering color, typography, and layout.
Start with thisSmall businesses ready to look polished and consistent everywhere.
- 3 logo concepts, 1 taken to finish
- 4 variations: primary, horizontal, stacked, icon or submark
- Defined color palette
- Typography system
- Business card design
- Basic brand guide: logo usage, colors, fonts
- Social media profile graphics
- 3 logo concepts
- 4 colour palettes
- 3 typeface pairings
- 2 business card layouts
- 2 social profile styles
Revisions. 3 rounds on logo concepts and variations, 2 on the card and social graphics.
Start with thisConfident launches and growing brands.
- 4 logo concepts, 1 taken to finish
- 5 to 6 variations, including a simplified mark
- Expanded color palette
- Complete typography system
- Comprehensive brand guidelines
- Social media templates
- One print or marketing piece
- Light brand positioning support
- 4 logo concepts
- 5 colour palettes
- 4 typeface pairings
- 2 business card layouts
- 2 social template styles
- 2 layouts for the print piece
- 2 brand voice directions
Revisions. 3 rounds on the core identity, 2 on templates and print.
Start with thisYou pick. I refine.
Nothing is decided for you. At every step I bring options, you pick, and we refine the one you chose. The bigger the package, the more options on the table.
- You choose the direction
Design directions, colour palettes and typeface pairings come as side-by-side options. Pick one, or point at what you like across two and I combine them.
- Then we refine it
Every package includes revision rounds on the option you picked. Adjustments to colour, type, spacing and layout are part of the process.
- Nothing gets built without a yes
Pages, logos and print pieces go to you as a preview first. I build the final only after you approve.
Other places you get options
Two or three photo and illustration styles, so the pictures match the brand before we shoot or source them.
Two directions for the words on the homepage: how formal, how warm, how short.
Two layouts for any menu, brochure or card, on the same brand.
Two styles for posts and stories, both on brand, so the feed never looks like one flat template.
On a care plan, each month's graphic comes as two versions to pick from.
Already have something? Bring it.
Already have a logo, a brand, or a site? Bring what you have. A refresh keeps what people already recognise and brings the rest up to date, for less than starting over.
Your logo, redrawn clean and modern. The shape people know, with the rough edges gone.
- 2 refresh directions of your existing logo
- Vector rebuild, so it prints sharp at any size
- 2 refreshed colour palettes to choose from
- 2 typeface pairings to choose from
- One-page guide, and every file format
Everything the Signature package does, starting from what you already have instead of a blank page.
- 3 directions: one close to today, one bolder, one in between
- 4 colour palettes built around your current one
- 3 typeface pairings
- Business card, social profile graphics, basic guide
- 3 revision rounds
Your current site, rebuilt on a new design and moved off the monthly platform fee. Your words and photos come with it.
- 2 homepage directions using your existing content
- 3 colour palettes and 2 typeface pairings
- Up to 5 pages rebuilt and hosted on Cloudflare
- Domain and email moved, old subscription cancelled
- Search rankings carried over with redirects
One piece at a time
| Piece | Price | Includes |
|---|---|---|
| Logo refresh or cleanup | from $200 | 1 updated logo + 1 variation, 2 revision rounds |
| New logo concept | from $300 | 1 concept, 2 variations, 2 revision rounds |
| Color palette and typography setup | from $175 | 1 palette + font pairing, 1 revision round |
| One-page brand guide | from $200 | 1 revision round |
| Business card design | from $100 | 1 design, 1 revision round |
| Flyer or poster | from $100 | 1 design, 1 to 2 revision rounds |
| Brochure or multi-page layout | from $225 | 2 revision rounds |
| Presentation slides | from $225 | 2 revision rounds |
| Social media templates | from $100 | 3 to 5 templates, 1 to 2 revision rounds |
| Menu design | from $350 | Dine-in and take-out, print-ready |
| Email signature or digital assets | from $75 | 1 to 2 revision rounds |
What you receive
Every project ships with professional, high-resolution files for digital, print, and apparel:
- High-resolution PNG files, transparent background
- High-resolution JPEG files for digital and web
- PDF files for digital and print
- Print-ready PDFs for professional printing and apparel
- SVG vector files of every logo variation
Start with the logo.
Or start with the website and add the logo to it. Either way, one person designs both.
Start a brand