Brand identity, on its own or built into your website.
Not a logo. Who you are for, what you say, and the system that makes every menu, post, card and page look like it came from the same place. Then the rollout.
A business that needs to be recognised, and to say the same thing everywhere it shows up.
What's included
- Discovery: who you are for, who you are against, and what you say that they cannot
- 3 concepts for the mark, 1 taken to finish
- 4 variations: primary, horizontal, stacked, icon or submark
- A colour system and a typography system, with the rules for using them
- Business card design
- A brand guide: how the mark, colours and type go together, so what you print and post always matches
- Social media profile graphics
- Every file, for web, print and apparel
- 3 logo concepts
- 4 colour palettes
- 3 typeface pairings
- 2 business card layouts
- 2 social profile styles
Revisions. 3 rounds on the mark and its variations, 2 on the card and social graphics.
A launch that has to land, or a brand that has outgrown its first logo.
What's included
- Everything in Brand Identity
- 4 concepts for the mark, 1 taken to finish
- 5 to 6 variations, including a simplified mark
- An expanded colour system and a complete typography system
- Brand voice: how you sound, with examples
- Comprehensive brand guidelines
- Social media templates
- One print or marketing piece, designed and print-ready
- 4 logo concepts
- 5 colour palettes
- 4 typeface pairings
- 2 business card layouts
- 2 social template styles
- 2 layouts for the print piece
- 2 brand voice directions
Revisions. 3 rounds on the core identity, 2 on templates and print.
Brand Identity is built into Website + Brand at $4,800. Bought apart, the brand and the website come to $5,250, so the bundle saves you $450 and one launch.
Not sure which package, or whether the brand needs work before the site does? Start here. A short written brief comes back within a week: who you are for, what the site has to do, what the brand has to say, and a fixed price for the rest. If you go ahead, the $600 comes off the project.
You pick. I refine.
Nothing is decided for you. At every step I bring options, you pick, and we refine the one you chose. The bigger the package, the more options on the table.
- You choose the direction
Design directions, colour palettes and typeface pairings come as side-by-side options. Pick one, or point at what you like across two and I combine them.
- Then we refine it
Every package includes revision rounds on the option you picked. Adjustments to colour, type, spacing and layout are part of the process.
- Nothing gets built without a yes
Pages, logos and print pieces go to you as a preview first. I build the final only after you approve.
Other places you get options
Two or three photo and illustration styles, so the pictures match the brand before we shoot or source them.
Two directions for the words on the homepage: how formal, how warm, how short.
Two layouts for any menu, brochure or card, on the same brand.
Two styles for posts and stories, both on brand, so the feed never looks like one flat template.
On the Growth plan, each new page comes as two layouts to pick from.
Already have something? Bring it.
Already have a logo, a brand, or a site? Bring what you have. A refresh keeps what people already recognise and brings the rest up to date, for less than starting over.
Your logo, brought up to date. The shape people know, with the rough edges gone.
- 2 refresh directions of your existing logo
- Vector rebuild, so it prints sharp at any size
- Every file format, for web, print and apparel
- 2 revision rounds
The logo refresh plus the colour and type system and the guide that go around it, starting from what you already have instead of a blank page.
- 3 directions: one close to today, one bolder, one in between
- 4 colour palettes built around your current one
- 3 typeface pairings
- Business card, social profile graphics, basic guide
- 3 revision rounds
Your current site, rebuilt on a new design and moved off the monthly platform fee, onto an account in your name. Your words and photos come with it.
- 2 homepage directions using your existing content
- 3 colour palettes and 2 typeface pairings
- Up to 5 pages rebuilt on an account in your name
- Domain and email moved, old subscription cancelled
- Search rankings carried over with redirects
- Three months of Standard care, then $295 a month unless you cancel
One piece at a time
| Piece | Price | Includes |
|---|---|---|
| Logo cleanup | $250 | Your logo redrawn, not redesigned: 1 updated logo and 2 variations as clean vector files, 2 revision rounds |
| Colour palette and type pairing | $225 | 3 palettes and 3 type pairings to choose from, one finished with colour codes |
| One-page brand guide | $250 | Logo use, colours and fonts on one page, as a PDF |
| Social media templates | $300 | 5 editable templates in post and story sizes |
| Email signature | $95 | Designed and built to work in Gmail and Outlook, with setup steps |
| Newsletter template | $200 | A header and footer on your brand, ready for Mailchimp or your email tool. You write and send each issue |
| Business card | $175 | Front and back, print-ready |
| Flyer or poster | $225 | One side, one size, print-ready, plus a version sized for social |
| Tri-fold brochure | $450 | Six panels, print-ready |
| Booklet or multi-page layout | $500 | Up to 8 pages, print-ready. Each extra page $50 |
| Menu | $400 | One page, front and back, print-ready. Each extra page $125; a take-out version $125 |
| Presentation slides | $450 | A slide template and up to 10 slides in PowerPoint, Keynote or Google Slides. Each extra slide $35 |
| Merch design | $150 | One design for a hat, shirt, glass or other item, simplified for print or embroidery, with a mockup |
| Printing and embroidery | Quoted | Hats, shirts, glassware and more, made through my production partner and priced by item and quantity |
For businesses that already have a brand and need the next piece on it. Every piece includes 2 rounds of changes; an extra round is $95. You send the words and photos, and light editing is included. Printing and production are quoted per order.
What you receive
Every project ships with professional, high-resolution files for digital, print, and apparel:
- High-resolution PNG files, transparent background
- High-resolution JPEG files for digital and web
- PDF files for digital and print
- Print-ready PDFs for professional printing and apparel
- SVG vector files of every logo variation
- Designed in Adobe Illustrator, Photoshop and InDesign. Every piece comes back high-resolution and print-ready, in the formats you actually need: vector files that stay sharp at any size, print-ready PDFs, and PNG and JPG for the web. They are yours to keep and reuse, with no licence to renew.
Start with just the logo.
Or start with the website and add the logo to it. Either way, one person designs both.
Start a brand