Concept · Identity · Healthcare identity concept
Atone Health Systems
A mark that reads as a clinic from a moving bus, applied to signage, packaging, and the coat.
The brief
An identity for a 24-hour medical clinic. The mark folds a cross into the A so it reads at a glance and in one color. It is shown where a clinic's identity actually lives: a bus-shelter ad, a prescription bottle, and the doctor's coat.
The work
